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  • Frictionless Hospitality: The New Era of Invisible Check-in

    The hotel industry is entering an era marked by automation, mobility and seamless experiences. Guests no longer view check-in as a formality: they expect a quick, intuitive process with no waiting. This change can be summed up in one key concept: frictionless hospitality.

    Frictionless hospitality is based on removing barriers, reducing time and allowing technology to work invisibly for the guest, creating a more human, agile and natural experience.

    Key points

    What is frictionless hospitality?

    It is not just about digitising processes, but about making technology disappear to offer an experience that “just happens”.

    Its fundamental pillars are:
    • Invisible technology: automated systems that process information without requiring interaction from the guest.
    • Natural experience: no interruptions, no waiting, no forms.
    • Human connection: the hotel team regains time for what really matters: welcoming, accompanying and surprising guests.
    The modern guest: expectations that have changed

    The needs of today’s traveller are clear:

    → The journey begins on your mobile phone

    The first point of contact with the hotel is no longer the reception desk, but the smartphone.

    → They prefer smooth, contactless processes.

    Self check-in and options that do not require staff intervention are perceived as more convenient and modern.

    → Time is of the essence

    Over 60% of city guests say that waiting time directly influences their satisfaction.


    Even so, most hotels still require physical presence to complete procedures that could be automated.

    This gap represents the greatest challenge and opportunity for the hotel industry today.

    Invisible check-in: how it works

    Transform guest arrival into a seamless flow:

    1. Digital pre-check-in

    Registration is completed before arriving at the hotel.

    2. Identity verification

    Biometrics or secure document scanning.

    3. Mobile payment

    Fast, convenient and secure transactions.

    4. Arrival without waiting

    The system assigns rooms, generates digital keys, and sends invoices automatically.

    Benefits for guests
    • Up to 89% less waiting time
    • Simple process
    • Full control from your mobile phone
    • Direct access to the room
    Benefits for the staff

    The receptionist abandons repetitive tasks and becomes a host:

    • More time for human interaction
    • Personalised recommendations
    • Warm and memorable welcome
    Smart kiosks: digital ambassadors for the hotel

    Smart kiosks enable a complete check-in in less than 60 seconds, with:

    • Passport scan
    • Digital signature
    • Digital key collection or download

    They also integrate with PMS, booking engines, channel managers, and payment systems, automating notifications to housekeeping, security, or maintenance.

    Actual results: impact of invisible check-in
    The power of data: from managing guests to understanding guests

    Data is the new foundation of the hotel-guest relationship.

    With integrated systems, you can:

    • Detect behaviour patterns
    • Offer personalised deals
    • Predict seasonality and preferences
    • Design more relevant experiences

    Full integration of PMS, CRM, and marketing can increase email conversion and personalised actions by up to 30%.

    The vision of Prestige Software

    Automation does not eliminate the human factor: it enhances it.

    Technology reduces operational tasks so that the team can focus on creating emotional value:

    • Genuine welcome
    • Quality conversations
    • Memorable connections

    Frictionless hospitality does not mean no contact, but contact at the perfect moment.

    Tecnology and human warmth the ideal balance

    Modern hospitality needs an ecosystem in which they are connected to the same data hub:

    • Web
    • Mobile
    • Kiosk
    • Reception

    The objective:

    • More autonomy for guests
    • More efficient operations
    • Teams more focused on the experience
    • A smooth journey from start to finish
    Technology that connects. Hospitality that inspires.

  • How to digitise a hotel without losing the human touch

    At TecnoHotel On Tour, our VP of Growth & Partnership gave a talk on ‘How to digitise a hotel without losing the human touch’. Gabriela Soria discussed how technology can be an ally in the hotel industry without compromising the human essence that characterises the sector.· Digitisation as a tool, not a substitute.

    Key points

    · Digitisation as a tool, not a substitute
    He emphasised that technology should be seen as a tool that supports hotel staff, enabling them to offer a more efficient and personalised service, without replacing human interaction.
    · System integration for efficient management
    He also highlighted the importance of integrating systems such as PMS with other modules (Channel Manager, Booking Engine, CRM) to optimise processes and improve the guest experience.
    · The concept of ‘phygital’
    He introduced the concept of “phygital”, which merges the physical and digital worlds, enabling a richer and more personalised experience for guests.
    · Team training and adaptation
    He emphasised the need to train and adapt hotel staff to new technologies, ensuring a smooth and effective transition to digitalisation.

    The vision of Prestige Software

    At Prestige Software, we fully share Gabriela’s vision. We believe that digitalisation should be at the service of people, helping hotels to improve their operational efficiency without losing the essence of the human touch that defines hospitality.

    Our commitment is to offer technological solutions that harmoniously integrate the digital and the human, enabling hotels to offer memorable experiences to their guests while optimising their operations.

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