Blog
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The hotel industry is entering an era marked by automation, mobility and seamless experiences. Guests no longer view check-in as a formality: they expect a quick, intuitive process with no waiting. This change can be summed up in one key concept: frictionless hospitality.
Frictionless hospitality is based on removing barriers, reducing time and allowing technology to work invisibly for the guest, creating a more human, agile and natural experience.Key points
What is frictionless hospitality?It is not just about digitising processes, but about making technology disappear to offer an experience that “just happens”.
Its fundamental pillars are:- Invisible technology: automated systems that process information without requiring interaction from the guest.
- Natural experience: no interruptions, no waiting, no forms.
- Human connection: the hotel team regains time for what really matters: welcoming, accompanying and surprising guests.
The modern guest: expectations that have changedThe needs of today’s traveller are clear:
→ The journey begins on your mobile phone
The first point of contact with the hotel is no longer the reception desk, but the smartphone.
→ They prefer smooth, contactless processes.
Self check-in and options that do not require staff intervention are perceived as more convenient and modern.
→ Time is of the essence
Over 60% of city guests say that waiting time directly influences their satisfaction.
Even so, most hotels still require physical presence to complete procedures that could be automated.This gap represents the greatest challenge and opportunity for the hotel industry today.
Invisible check-in: how it worksTransform guest arrival into a seamless flow:
1. Digital pre-check-in
Registration is completed before arriving at the hotel.
2. Identity verification
Biometrics or secure document scanning.
3. Mobile payment
Fast, convenient and secure transactions.
4. Arrival without waiting
The system assigns rooms, generates digital keys, and sends invoices automatically.
Benefits for guests- Up to 89% less waiting time
- Simple process
- Full control from your mobile phone
- Direct access to the room
Benefits for the staffThe receptionist abandons repetitive tasks and becomes a host:
- More time for human interaction
- Personalised recommendations
- Warm and memorable welcome
Smart kiosks: digital ambassadors for the hotelSmart kiosks enable a complete check-in in less than 60 seconds, with:
- Passport scan
- Digital signature
- Digital key collection or download
They also integrate with PMS, booking engines, channel managers, and payment systems, automating notifications to housekeeping, security, or maintenance.
Actual results: impact of invisible check-in
The power of data: from managing guests to understanding guestsData is the new foundation of the hotel-guest relationship.
With integrated systems, you can:
- Detect behaviour patterns
- Offer personalised deals
- Predict seasonality and preferences
- Design more relevant experiences
Full integration of PMS, CRM, and marketing can increase email conversion and personalised actions by up to 30%.
The vision of Prestige Software
Automation does not eliminate the human factor: it enhances it.
Technology reduces operational tasks so that the team can focus on creating emotional value:
- Genuine welcome
- Quality conversations
- Memorable connections
Frictionless hospitality does not mean no contact, but contact at the perfect moment.
Tecnology and human warmth the ideal balanceModern hospitality needs an ecosystem in which they are connected to the same data hub:
- Web
- Mobile
- Kiosk
- Reception
The objective:
- More autonomy for guests
- More efficient operations
- Teams more focused on the experience
- A smooth journey from start to finish
Technology that connects. Hospitality that inspires.
