At TecnoHotel On Tour, our VP of Growth & Partnership gave a talk on ‘How to digitise a hotel without losing the human touch’. Gabriela Soria discussed how technology can be an ally in the hotel industry without compromising the human essence that characterises the sector.· Digitisation as a tool, not a substitute.
Key points
· Digitisation as a tool, not a substitute
He emphasised that technology should be seen as a tool that supports hotel staff, enabling them to offer a more efficient and personalised service, without replacing human interaction.
· System integration for efficient management
He also highlighted the importance of integrating systems such as PMS with other modules (Channel Manager, Booking Engine, CRM) to optimise processes and improve the guest experience.
· The concept of ‘phygital’
He introduced the concept of “phygital”, which merges the physical and digital worlds, enabling a richer and more personalised experience for guests.
· Team training and adaptation
He emphasised the need to train and adapt hotel staff to new technologies, ensuring a smooth and effective transition to digitalisation.
The vision of Prestige Software
At Prestige Software, we fully share Gabriela’s vision. We believe that digitalisation should be at the service of people, helping hotels to improve their operational efficiency without losing the essence of the human touch that defines hospitality.
Our commitment is to offer technological solutions that harmoniously integrate the digital and the human, enabling hotels to offer memorable experiences to their guests while optimising their operations.
Our commitment is to offer technological solutions that harmoniously integrate the digital and the human, enabling hotels to offer memorable experiences to their guests while optimising their operations.